A local dealer, accountable end-to-end.
GS Traders supplies and installs UPVC and Aluminium windows and doors. We quote, measure, fabricate (through our partner brands) and install. Same name on the door from first call to handover.
Twelve years of one trade, done properly.
GS Traders began as a two-person operation working with a single profile brand and a borrowed installation van. The opening principle hasn't changed: don't quote a job you can't measure, don't install a unit you can't stand behind.
We grew because customers sent neighbours. We added profile partners only after testing them on our own projects. We hired installers we'd already worked alongside on someone else's crew. The result is a dealer business that runs on referrals — and a service standard we can audit on any job.
Today the team is twenty-two people across measurement, project management and installation. The work is the same: UPVC and Aluminium windows and doors, sized to the room, installed to last.
From one van to a measured supply chain.
Year three we added a dedicated measurement vehicle so the person quoting the job stopped doubling as the installer. Year six we became authorised dealers for VEKA. Year nine we built our own glass cut-and-IGU partnership so lead times stopped depending on someone else's stockyard.
The growth was unglamorous on purpose — each step removed a single variable that used to cause project delays. We tell customers up front: we won't promise dates we don't control.
How we run the business, written down.
Mission
Supply and install windows and doors that work as well at year ten as at week one — without the surprise charges, missed dates and hand-offs that define this trade.
- Quote only what we can measure on site
- Source profile and hardware only from authorised channels
- Use our own installation team, not sub-contractors
- Show the customer the cut-list and let them sign it
- Stand behind the install with a 2-year written warranty
Vision
Be the dealer customers recommend without being asked. Build the kind of book-of-business that runs on referrals because the work survives inspection.
- Become the default name a local architect recommends
- Keep referral rate above 60% on every quarter
- Grow only as fast as we can train installers properly
- Maintain a 2-week typical turnaround on standard jobs
- Never need to compete on price alone
Four things every team member is held to.
Quality Excellence
Specs we'd accept in our own homes.
Customer Centric
The person who quotes is the person you call.
Reliability
Dates we commit to are dates we hit.
Transparency
Itemised quotes. No invisible markups.
Why customers send their neighbours.
We're not the cheapest dealer in town. We're the one whose installs you'll still be happy with at year five. Here's what sits behind that.
- Authorised dealer for VEKA, Aluplast and selected partners
- In-house installation team trained on a single SOP
- Laser measurement on every quote — no guesswork
- Itemised quotes, written warranties on profile and install
Get an honest quote with no pressure.
Free site visit. Precision measurement. Transparent pricing. We'll show up when we say we will.